At Incisive, your marketing is driven by strategy based on four guiding principles:

  • Insight

    Our work is grounded by the complete understanding of your business and its drivers, the current marketplace situation and our detailed "Voice of Customer" research.

  • Focus

    We will analyze your market position to select those messages that are the most meaningful and the channels that are most customer appropriate and cost-effective for the consistent delivery of that message.

  • Execution

    We utilize the specific expertise of our marketing partners and the latest technologies for the precision crafting and delivery of your message.

  • Effectiveness

    For greater accountability, performance metrics are established and delivered daily via a proprietary desktop dashboard.

It can be overwhelming. The complexity of media, channels and creative choices can fragment your message, strain your resources and compromise results. Thirty years of learning what works, from both the agency and client side, have led to the creation of Incisive. We'll help you take control again, with marketing that is strategically based, planned and purposeful. Our experience and discipline bring order to marketing chaos.–M.H. "Rip" Ripley