Invictus Digital Marketing

Database Marketing

Invictus Digital Marketing

Invictus Digital is a marketing consultancy with expertise in database-driven marketing and all facets of integrated digital marketing.

Our role is to drive traffic to your website and utilize that asset for capturing data which will generate intelligence and insight to drive specific action and further refine the campaign execution.


  • Database/Email Marketing Infrastructure
  • Data Capture/Marketing Intelligence
  • Marketing Process Optimization
  • Campaign Optimization
  • Website Optimization
  • Social Media
  • Search Marketing
  • Web Analytics


  • Sapient:Nitro
  • SmartSignal
  • Samplesaint
  • SONY
  • Ogilvy
  • America Online
  • Orbitz


Kevin Gales

Since earning a Master’s degree in integrated marketing communications from Northwestern, Kevin has immersed himself in strategic marketing communications for some of the country’s leading internet and technology brands. Over 20 years, Kevin led the database marketing efforts for Sony Electronics, AOL and Orbitz, demonstrating improved ROI from database marketing in every case. Kevin utilized that experience to found Invictus Digital Marketing in 2009, serving a variety of B2B clients and emerging national brands in sectors from financial services to consumer products to high technology. An avid Ohio State fan, Kevin spends fall Saturdays rooting for his beloved Buckeyes.