Plexus Marketing Group

Market Research

Plexus Marketing Group

Plexus Marketing Group develops and implements marketing research and demand generation programs to allow our clients to more accurately target, understand and engage their prospects and customers for superior business results.

Armed with rich, actionable insights, our clients can make better decisions, mitigate risk and uncover opportunities for greater marketing efficiency and ROI.

Plexus’ role is use a variety of well-honed research techniques to gain understanding of industry issues, customer/prospect motivations and emerging market opportunities.

Services

Qualitative Research

  • Focus groups
  • Executive phone interviews
  • Voice of Customer surveys
  • Decision-making criteria

Quantitative Research

  • Prospect profiling
  • Market segmentation analysis
  • Concept testing
  • Awareness benchmarking and tracking
  • “Critical to Quality” surveys

Customer Retention and Growth Programs

  • Identify “at-risk” customers
  • Loyalty programs
  • Channel marketing

Demand Generation

  • Sales lead generation and qualification

Clients

  • General Electric
  • John Deere
  • IBM
  • Siemens
  • BASFDuPont

Principal

Michael McClellan

Formerly the Telemarketing Manager for Monsanto Company, Michael formed Plexus in 1987. He has 25 years of B2B telemarketing management experience and over 23 years of market research experience.